Here's a detailed analysis of the advantages and disadvantages.

-Advantages

Advantage 1.

You don't have to worry about the smell of glue, because you don't have to use it at all.

-It is not necessary to use glue at all.

Each padding layer is like a separate 'mattress' and can be laid directly on, without the need for gluing.

sweetnight's padding structure

-The structure of the filling layer of the Sutra.

Advantage 2.

No need for metaphysical sleep selection, you can choose freely

The most important thing that people struggle with when choosing a mattress is firmness and softness.

The softness, on the other hand, can be determined by selecting or replacing the spring and filling layers.

It's understandable that the springs are different and the sleep feels different.

The different layers of filling can actually make a difference.

Sweetnight supports pre-purchase selection as well as replacement at any time once you get home, so you can be as comfortable as you like.

It's like making a bed sheet, it's easy.

-It's easy.

Advantage 3.

No need to tangle with after-sales rip-offs, just open it up and have a look

-You can just open it up and have a look.

The closed mattress can't be opened to see what's wrong with the interior.

Once you return to the factory for testing, you don't even have any evidence in hand, so you are very passive.

-With a removable mattress financing, it's much easier.

Removable, it's much easier.

By unzipping it, you can see the state of the interior.

The video shows where the problem is.

There is no room for bullshit.

Advantage 4.

No fear of paying IQ tax, all materials are transparent

Whether it's the springs, the fabric or the padding, the price is clearly stated.

It's a bit like eating hot and spicy food - you order what you want, pay for it and you're done.

It's basically like ordering food.

But, apart from the visible advantages, the disadvantages are also obvious.

-

Disadvantage 1.

Too little visibility compared to traditional big names

As of now, Sutra is still very weak, both in terms of online sales and the number of physical shops.

There is no channel for consumers to know about you, so how can they know about you and buy from you!

The sweetnight logo, which many people may not have seen

-The logo of Sisaku, many people may not have seen it.

Disadvantage 2.

You need to learn to understand it first, otherwise you can't get it out

-You need to learn about it first, otherwise you won't be able to take it out.

The first time I went to a restaurant, I ordered from the menu.

I once went to Florida on a business trip and there was no recipe, just a shelf of dishes.

On the spot to me the whole will not be, instantly understand what is called "five grains do not distinguish" ......

That's about it, now I'm confused too

It's true that you have all the ingredients on display and the prices are clearly marked.

But more than 90% of consumers don't know what these are, and there is no way to choose.

Although you can gradually learn through customer service guidance and study, this requires a certain investment of time and effort. For many ordinary consumers, this is a threshold.